our story

We create products that bring women together to celebrate the communities they love.

We believe that fandom is centered around community. Some of us come home from the hospital in our team colors. Others spend years of our lives on a campus building relationships and memories that will last a lifetime. Your community, your love for a team, is built around the traditions you celebrate and the people with whom you share them.

Shena Simmons, a graduate of Florida State University, has always loved fall in the South - the traditions, parties, food, and days spent with friends and family cheering on a team you love. In 2016, Shena left her established career to launch the brand. Her goal was to create designs that help all women celebrate the community that they love. 

We are honored to have partnerships that enable us to support the teams and institutions that are important to our customers. A portion of every purchase from our officially licensed products directly supports your favorite university.

Stewart Simmons is now sold in over 350 retail locations throughout the southeast. The brand has received overwhelming praise and support from publishers and top influencers and bloggers.

Shena lives in Atlanta with her husband, dogs, and two children. Her loves include: a good farmers market, lazy Sundays, exploring the world, spring in Atlanta, early morning runs, game nights, summer at the beach, and (of course) football season.